Product Sourcing and Management: I'm responsible for identifying and procuring products that meet our target audience's needs and preferences. This involves researching suppliers, negotiating prices, and ensuring timely delivery.
E-commerce Platform Management: I oversee the operation and maintenance of our e-commerce platform, including website updates, payment gateway integration, and ensuring a seamless user experience.
Marketing and Advertising: I develop and execute marketing strategies to increase brand visibility, drive traffic to the website, and boost sales. This includes social media marketing, email marketing, paid advertising, and content creation.
Customer Service: Providing excellent customer service is crucial in e-commerce. I handle customer inquiries, resolve issues promptly, and ensure that customers have a positive experience with our brand.
Analytics and Performance Monitoring: I analyze sales data, website traffic, and customer behavior to identify areas for improvement. This helps me make data-driven decisions to optimize the e-commerce strategy and improve overall performance.