Product Sourcing and Inventory Management: Finding reliable suppliers, negotiating prices, and ensuring timely delivery of products to the warehouse. Managing inventory levels, optimizing stock levels, and implementing a just-in-time inventory system to minimize holding costs and maximize sales.
E-commerce Platform Management: Designing and optimizing the website for user experience, search engine optimization (SEO), and conversion rate optimization. Ensuring the website is secure, fast, and mobile-friendly, with a seamless checkout process.
Marketing and Advertising: Developing and executing a comprehensive marketing strategy, including social media marketing, email marketing, content marketing, and paid advertising (Google Ads, Facebook Ads, etc.). Analyzing campaign performance, adjusting targeting, and optimizing ad spend.
Customer Service: Providing exceptional customer service through multiple channels (email, phone, live chat, social media). Responding to customer inquiries, resolving issues, and ensuring customer satisfaction.
Order Fulfillment and Shipping: Coordinating with suppliers, managing shipping carriers, and ensuring timely delivery of orders. Implementing a returns policy and handling returns efficiently.